The Marketleap Report is your source for straight talk about the economy of the new millennium. We won't cut corners. It might be rough on the edges sometimes but only because we think you care enough for us to say it. Someone has to.
A Marketers Guide to Search Engine Marketing and Staying Alive in 2004 - Part Two
In the first part of our two-part guide to staying alive in 2004, we talked about understanding keywords and the major avenues to be aware of for getting into search engines. This issue we focus the light more closely on the biggest search engines you need to know about, their position in the market and how you can use the knowledge you have for each of them.
The Launch of Overture Site Match(TM) and Site Match Xchange(TM) - The New Paid Inclusion Program to Get into Yahoo! Search(TM)
Today, Yahoo launches a new commercial paid inclusion program through Overture that feeds quality reviewed web pages into Yahoo's new search engine. Overture Site Match? is now live at Marketleap to help marketers ensure their web pages are in the index that powers search results in Yahoo! Search and other web portal partners including Yahoo! Search, AltaVista, AlltheWeb, Excite and About.com. Site Match ties together Inktomi's, FAST's and AltaVista's paid inclusion programs into a single point of submission for Yahoo's index.
A Marketers Guide to Search Engine Marketing and Staying Alive in 2004 - Part One
We've written a lengthy two-part report, giving you a solid guide to the things you absolutely need on your radar for 2004 and beyond. In 2003, search engine marketing accounted for 2% of the US advertising and marketing spend, the same amount as all billboard and outdoor advertising. 2004 promises to take search engine marketing beyond the signs dotting the roads and highways.
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